Cutting the cost of the search for parking

Cutting the cost of the search for parking

Cutting the cost of the search for parking

 Ask any driver to identify a part of driving that makes them crazy and one answer will invariably be searching for parking. The idea of circling city streets, scanning every available space for a spot that just isn’t there is frustrating, as anyone can attest. But that exasperated feeling is not the only cost to you, the city you’re in or the environment as a whole.

GDPR, EasyPark and You – Understanding the new standard

GDPR, EasyPark and You – Understanding the new standard

The GDPR, EasyPark and You

Our world is changing. People and businesses create, store and share huge amounts of information every day, and every day that amount grows bigger – as does the risk of that data being misused. Protecting personal data is the basis of the General Data Protection Regulation (GDPR) that will go into effect 25 May 2018 across the European Union (EU). We’ve listed the most salient points here to help you understand what it means for your business so you can prepare for the new operating realities to come.

Poised for disruption: 5 tech trends that will change the parking industry

Poised for disruption: 5 tech trends that will change the parking industry

5 tech trends that will change the parking industry

In the modern world, change is the only constant. The newest technologies are self-accelerating in that they use tools from the previous round of innovation to develop even faster. Staying on top of this rapid and constant technological evolution can be tricky, but the benefits are definitely rewarding. Here to help are five tech trends and tools we think businesses should keep track of to stay ready and relevant for the inevitable changes to come.

Easy ways to make your city smarter

Easy ways to make your city smarter

Easy ways to make your city smarter

The term Smart City usually conjures up images of uber-modern cityscapes with self-driving cars, pristine streets and smooth, silent transportation. Whilst this may be true for some of the newer cities popping up around the world, some of the biggest changes can actually happen in the places that have been part of our lives for decades.

Marketing Academy – Connecting with your local area

Marketing Academy – Connecting with your local area

Marketing Academy – Connecting with your local area

Parking garages can be rather difficult to advertise. The buildings themselves tend to be functional, and often hidden as part of a larger complex of buildings. You have to rely on the street signs pointing to a parking garage, but hope drivers choose yours over the other options available. Much of the time that’s what determines whether you can get people using your parking garages – location, hope, and a little bit of luck. The question is, what can you do to make your parking garage stand out?

EasyPark launch partner for Apple Pay

EasyPark launch partner for Apple Pay

EasyPark launch partner for Apple Pay

EasyPark has long been at the forefront of smart and secure payment technology when it comes to parking, and is one of the first park-tech companies in Europe to offer the service. Users of the app now have even more choice when registering for payments without requiring their credit card, making the process even more convenient. Apple Pay is available to EasyPark customers using iOS in Sweden, Denmark, Finland, France and Spain.

Making smart cities shine

Making smart cities shine

Making smart cities shine

Fridges that order food for you. Lights that switch on and off automatically when you’re on holiday so it looks like someone’s home. Voice activated AI systems that can answer almost any question you might have immediately, as well as managing phone calls phone calls and playing you your favourite playlists. In the not-too-distant past, this would’ve sounded like a fantasy from a sci-fi novel, but this tech is all available now, and is becoming more commonplace in the home.

Parking Marketing Academy

Parking Marketing Academy

Parking Marketing Academy

Every service or product needs effective marketing in order to succeed, and the parking industry is no exception. It can be difficult for Parking Garage Operators to stand out, and make their offering known to the residents and visitors to their area, so here are a few tips on how to maximise the marketing potential for your parking offering.

What drives Nordic motorists

What drives Nordic motorists

WHAT DRIVES NORDIC MOTORISTS

EasyPark recently conducted a survey of more than 1000 Finnish, Swedish, Norwegian and Danish motorists to examine the different parking and driving behaviors in each country. The study uncovered several contrasting attitudes towards a range of traffic and parking related issues, including cyclists, pedestrians and knowledge of local parking rules.

CREATING A MORE LIVABLE CITY WITH DIGITAL PARKING

CREATING A MORE LIVABLE CITY WITH DIGITAL PARKING

CREATING A MORE LIVABLE CITY THROUGH DIGITAL PARKING

Imagine a cleaner, greener, and more liveable city, free from congestion and associated pollution. A city where traffic flows easily and parking is widely available, reducing both the number of cars circling around looking for somewhere to park, and the need for physical inventory in the form of pay parking stations.

HOW TO INCREASE OCCUPANCY IN YOUR GARAGES

HOW TO INCREASE OCCUPANCY IN YOUR GARAGES

How to increase occupancy rates in your garages

Perhaps you’ve considered digitalising the payment at your garage but aren’t sure whether or not it’s the right decision for you. Maybe working with a partner seems like it would be more of a hassle than a benefit. If that’s how you’re thinking, here are a few things to take into consideration.