EasyPark is looking to revolutionise the way cities and parking operators can evaluate parking from their side. With so many users, EasyPark have been able to compile and analyse huge amounts of data relating to when people park, where, and for how long.
For years, EasyPark have been making parking easier for millions of users across Europe. Now, the company is changing the way cities and parking operators are able to evaluate the needs of drivers as well as their own opportunities, which allows them to optimise their parking processes.
The Parking Dashboard, unveiled in September 2017, is a new digital platform designed as an all-in-one command centre for parking. It provides cities and operators with a complete overview of their operations, offering previously unseen insights.
Sebastian Ritzen, Product Owner at EasyPark, said “Previously we only supplied reports with transactional data, but we decided to take all the knowledge and data we have, and put that together in a service towards the cities and parking operators. It uses the design philosophy and simplicity that we’ve applied for the consumer, so the users can access and analyse massive amounts of useful data, but can do so in a way that’s easy-to-understand and user-friendly.”
Where parking operators have previously relied more on instincts, pen and paper methods, and time-consuming surveys, it’s now possible to get a full picture of parking in a specific area or an entire city, just by using the Parking Dashboard.
“There was a need for getting a better understanding to allow operators to make better decisions.” Sebastian continued.” Our new system facilitates and supports long term decisions which can be made together with politicians: from where people can park, and for how long, to what should they pay.”
“This goes hand in hand with real time data, which allows you to spot anomalies. Do people understand where they can park? Where do we need to send people? Are the prices right according to the regulations? With the Parking Dashboard, you can see all of this information and make the decisions which work best for everyone in your city.”
The Parking Dashboard provides the users with a map, allowing them to see when and where there are cars parked in different areas. If there are frequently spots where people want to park, but can’t, then the operator or city can take action to direct drivers to a spot nearby or restrict the amount of time drivers can park there. It’s all about being able to analyse data in a simple way, and make valuable, effective decisions.
EasyPark have worked together with operators to deliver the best possible system, and when showing it to new potential users, it’s clear the hard work has paid off.
“Some of our most loyal cities have been a part of this, and we have had a great response. It’s something innovative and new, and historically the operators have been underserved as most of the focus has been on the consumers. This system changes that. When the operators and cities can actually see the map and the patterns, the reactions are fantastic.”
As more people use EasyPark, the Parking Dashboard can only improve. The more data that’s fed into the system, the clearer the picture becomes. This allows any city or operator where EasyPark is active to fully optimise their parking systems. This can be a huge benefit in terms of traffic flow in cities too, as so much congestion is caused by people looking for parking spots.
One of the best aspects of the Parking Dashboard is that it’s so easy to implement. The data is already there, as long as the area uses EasyPark, so all the city or operator needs to do is switch it on and the Dashboard is there waiting with all the relevant, useful information.
In the long term, the Parking Dashboard can revolutionise parking for cities, operators, and drivers alike. It can lead to decisions which reduce congestion, increase the spread of parking and ensure that any place within the reach of EasyPark is easy to navigate, whilst providing a constantly evolving data platform for the people who need it.