Imagine a cleaner, greener, and more liveable city, free from congestion and associated pollution. A city where traffic flows easily and gated parking is widely available, reducing both the number of cars circling around looking for somewhere to park, and the need for maintaining attended parking stations.

By 2030, the global urban population will have increased by 1,000,000,000 people. Already today, the average driver wastes 111 hours a year to traffic congestion, costing society up to 2 trillion dollars (World Bank 2014). At the same time, the number of parking spaces is being reduced, and the amount of drivers is increasing rapidly. Our aim is to connect drivers with available parking spots, enabling better space utilization for greener, more livable cities.

EasyPark aims to be part of solving the parking related problems for everyone, with a digital parking ecosystem, where city authorities, private garage owners and drivers are connected to make use of available parking spots. In that way, we enable better space utilization, reduce congestion and help reduce pollution. In the process, we are making our cities better places for those who choose to live and drive in them.

It’s a concept we call Parking Excellence. Parking Excellence is not actually a thing, but a scenario, where digital parking technology, parking supply and driver demand are perfectly balanced and available parking spaces are utilized, making urban life easier for citizens, business and institutions.

So, in its essence, Parking Excellence is the ultimate goal for every city! A perfectly balanced parking ecosystem, where all drivers easily find parking and the city gets all the insights needed to efficiently manage the parking operations. The outcome is a greener and more livable city for everyone.

Meanwhile, we are also working to enable more effective and efficient parking enforcement. Today around half of all street parking occurs without a permit, either because a permit has expired or the driver never bothered to purchase one in the first place. EasyPark not only makes it easier for parking customers to acquire or extend a permit, but also increases the efficiency with which parking enforcement can operate, which increases ticket revenue.

How? At EasyPark we believe that it isn’t about big data, but about smart data. With future-oriented technology, driver demand and parking supply can reach a perfect balance. Available off-street parking spaces can be found and utilized optimally, which makes urban life easier for citizens, businesses and institutions alike.

So, imagine a city with a fully digitalized parking system. Imagine a city without congestion, where traffic flows efficiently and pollution is reduced.

Imagine that this was your city. It could be, easily.