EasyPark is looking to revolutionise the way cities and parking operators can evaluate parking from their side. With so many users, EasyPark have been able to compile and analyse huge amounts of data relating to when people park, where, and for how long.
Marketing Academy – Connecting with your local area
Parking garages can be rather difficult to advertise. The buildings themselves tend to be functional, and often hidden as part of a larger complex of buildings. You have to rely on the street signs pointing to a parking garage, but hope drivers choose yours over the other options available. Much of the time that’s what determines whether you can get people using your parking garages – location, hope, and a little bit of luck. The question is, what can you do to make your parking garage stand out?
EasyPark has long been at the forefront of smart and secure payment technology when it comes to parking, and is one of the first park-tech companies in Europe to offer the service. Users of the app now have even more choice when registering for payments without requiring their credit card, making the process even more convenient. Apple Pay is available to EasyPark customers using iOS in Sweden, Denmark, Finland, France and Spain.