The term Smart City usually conjures up images of uber-modern cityscapes with self-driving cars, pristine streets and smooth, silent transportation. Whilst this may be true for some of the newer cities popping up around the world, some of the biggest changes can actually happen in the places that have been part of our lives for decades.
EasyPark is looking to revolutionise the way cities and parking operators can evaluate parking from their side. With so many users, EasyPark have been able to compile and analyse huge amounts of data relating to when people park, where, and for how long.
Marketing Academy – Connecting with your local area
Parking garages can be rather difficult to advertise. The buildings themselves tend to be functional, and often hidden as part of a larger complex of buildings. You have to rely on the street signs pointing to a parking garage, but hope drivers choose yours over the other options available. Much of the time that’s what determines whether you can get people using your parking garages – location, hope, and a little bit of luck. The question is, what can you do to make your parking garage stand out?